Streamlined Envato’s Enterprise Standard Acquisition
IMPACT
43%
+ Convertion Rate
71%
- Acquisition Time
Reduced activation time.
Faster ARR by accelerating deals.
Improved customer onboarding.
Focused Sales on high-value contracts.
BACKGROUND / PROBLEM
Enterprise Standard subscriptions followed the same manual funnel as higher-tier licenses, unnecessarily involving Sales for an off-the-shelf product, creating friction and delaying onboarding.
Given these factors, the Enterprise Standard license is an ideal candidate for streamlining its acquisition process.
“It feels like too many steps just to get started.”
RESEARCH & INSIGHTS
Activation took an average of 23 days, with slow handoffs and billing confusion as key pain points.
69%
Chose the Standard.
40%
Didn’t require Sales.
SOLUTION
Self-serve acquisition flow that reduced manual touchpoints:
Automatic client deal in Hubspot after the form.
Self-service demo scheduling.
New checkout with pre-populated information.
Billing contact nomination option.
Automatic account activation after payment.
